Who we are...
Rebecca Haller is a recovering journalist-turned qualitative researcher and strategist, with 15+ years of media and newsroom experience. Using design-thinking techniques, she works with organizations to uncover consumer insights and develop customer-centric strategies.
Most recently, she created and managed POLITICO's Audience Insights and Data department, a centralized team of consumer insight strategists and analysts responsible for ensuring the organization remain laser-focused on its most valuable shared asset: its audience. Strategically positioned between the editorial and revenue teams, the team leveraged qualitative and quantitative methodologies and frameworks to decode shifts in consumers’ media habits, behaviors and motivations, enabling the organization to anticipate its influential audience’s needs.
Rebecca's team led the charge in developing a blueprint of first-party audience data and implementing a centralized, enterprise-wide insights engine—the infrastructure for which received significant investment from the Board in 2017—ultimately paving the path to smart growth.
Prior to POLITICO, Rebecca spent the better part of a decade at Gannett and USA TODAY; first as an entertainment and travel editor at USA TODAY before learning the business and strategy sides of media as an in-house innovation consultant to Gannett's 140+ local media properties across the country.