Who we are...
Rebecca Haller is a recovering journalist turned qualitative researcher and strategist, with 15+ years of media and newsroom experience. Using design-thinking techniques, she works with media companies, think tanks, trade associations, consumer brands and startups to uncover consumer insights and develop customer-centric strategies and solutions. She’s a systems thinker who helps organizations get to the root of business challenges by better understanding its audience. By uncovering what makes consumers tick, from their motivations and frustrations to the decision-making dynamics driving their behaviors and sentiments, organizations can develop smarter, more-informed strategic roadmaps for meeting consumers where they are.
Previously, Rebecca created and managed POLITICO's Audience Insights and Data department, a centralized team of consumer insight strategists and analysts responsible for ensuring the organization remained laser-focused on its most valuable shared asset: its audience. Strategically positioned between the editorial and revenue departments, the team leveraged qualitative and quantitative methodologies and frameworks to decode shifts in consumers’ media habits, behaviors and motivations, enabling the organization to anticipate its influential audience’s wants and needs.
Rebecca's team led the charge in developing a blueprint of first-party audience data and implementing a centralized, enterprise-wide insights engine, ultimately paving the path to smart growth.
Prior to POLITICO, Rebecca spent the better part of a decade at Gannett and USA TODAY; first as an entertainment and travel editor at USA TODAY before learning the business and strategy sides of media as an in-house innovation consultant to Gannett's 140+ local media properties across the country.