Where we've been...
Leaders of Change: 10 influential researchers
Focusing on customer relationships has never been more important. Forrester says that insight-driven businesses are now on track to steal $1.2 trillion in market share by 2020. In today’s insight-hungry world, the market researchers who can help bring companies closer to the customer are set to thrive. Industry expert Ray Poynter highlights 10 market researchers who do exactly that.
Poynter: POLITICO gives audience 'seat at the table'
While at POLITICO, Rebecca launched POLITICO Insiders, an award-winning audience insights panel of thousands of political media consumers to facilitate on-going, two-way conversations with readers, subscribers and event attendees. Insights and data gathered through the panel informed revenue, product and audience growth strategies contributing to more than $5M in sales and a 75% increase in unique podcast listeners in its first 8 months.
POLITICO, LinkedIn win Visionary Awards
Rebecca Haller, managing director of audience insights and data at POLITICO, sat down with Scott Miller, CEO of Vision Critical, to share how POLITICO leveraged audience insight to improve the user experience and drive $5 million in sales revenue, and accept the 2017 Visionary Award.
Holmes Report: What's next for predictive analytics?
From Brexit to Trump, 2016 rocked the world of analytics to its core — plain and simple, the data failed. Should the new future rely more on audience insights and new algorithms that measure a wider range of variables? This panel will explore whether this, or other paths, are the ticket to making polling relevant again in the post-2016 world.
National Summit on Strategic Communications
Airlines use data to decide how many tickets to sell at each price for a flight. Marketers determine customer purchases and set up cross-sell opportunities. Rebecca Haller joins W2O Group's Chief Innovation Officer to explore how to optimize marketing and communication dollars with reliable predictive analytics.
Past Keynote Speaking Engagements
Marketing Analytics and Data Science | San Francisco
llex North America | Atlanta
TMRE in Focus | Chicago