Our work
See how we’re helping organizations—from media companies and think tanks to trade associations and consumer brands—drive growth, solve business challenges and enact change through our human-centered approach to insights and strategy.
Reimagining How We Measure Engagement in the Classroom: Learning FREQUENCY
Haller Strategies conducted a longitudinal study looking at a groundbreaking approach to decoding the enigmatic phenomenon of student engagement. This research was leveraged to develop, pilot and test Learning FREQUENCY, an innovative venture reshaping how we understand and measure education engagement. Learning FREQUENCY creates a path for students to have a deeper understanding of how they learn, wherever they learn, and empowers them to make the best decisions for their own learning journey.
Web Strategy & Design: Made by We
Haller Strategies collaborated with Made by We to lead the discovery phase of a website redesign for a global non-profit focused on strengthening democracy.
Designing the Future of Workplace Engagement: New Stand
Haller Strategies worked with CatalystCreativ to conduct research for New Stand, the day improvement company redefining employee engagement, to better understand perceptions of engagement in the workplace.
Engagement in Education Research: CatalystU
Haller Strategies teamed up with CatalystU to conduct game-changing qualitative and quantitative research to better understand how we might measure engagement in and out of the classroom in pursuit of redefining traditional metrics of success in education.
Employee Engagement Research: Zappos
Haller Strategies teamed up with Catalyst Creativ to conduct internal research for Zappos, which sought to better understand how employees felt about a new internal program in order to better shape it to meet employees where they were.
Audience Research: The Washington Post
Haller Strategies conducted qualitative research among political influencers and policymakers to help The Washington Post and its clients gain greater insight into the impact of sponsorships, advertising campaigns and custom content executions.
Remote Work Study: TorchLight Hire
TorchLight Hire sought to conduct research to better understand how the pandemic shifted remote work perceptions, desires and motivations among job seekers.
Primary Research: New America
New America commissioned Haller Strategies to conduct research among U.S. policymakers and influencers to understand national security policymakers’ perceptions around gender. This study is the follow-up to one conducted in summer 2016. The qualitative approach centered on 14 one-on-one, hour-long, in-depth interviews with highly-targeted national security and foreign policymakers and influencers.
The findings provide an in-depth look and analysis into policymakers' views on gender inclusivity, awareness of gender theory, the inclusive security agenda and gender-differentiated data, as well as perceptions of the role of gender in national security policy processes and outcomes. The research also examines where gender is present, absent and siloed as policy is formulated and implemented.
Research Productization: Axios x Engagious
Haller Strategies teamed up with veteran researcher Rich Thau of Engagious to productize a focus group series in conjunction with Axios. The focus group and dial testing was conducted in Canton, Ohio, in September 2018 with 12 swing voters: six Romney-Clinton voters and six Obama-Trump voters, all extremely likely to vote in November’s midterm elections. The result? A better understanding of what these quintessential swing voters are thinking about hot topics, and why.
Brand Lift & Effectiveness Measurement: POLITICO
Haller Strategies designs, conducts and analyzes surveys to help POLITICO and its clients gain greater insight into the performance and impact of sponsorships, advertising campaigns and custom content executions.
Ideation Workshop Design & Facilitation: Adfero
Communications agency Adfero turns to Haller Strategies to help inform the discovery phase of its creative process. Most recently, Adfero brought Haller Strategies in to design and facilitate a half-day ideation workshop with the senior leadership team of a large government consultancy to uncover needs and expectations while building excitement and alignment among the team ahead of a digital overhaul.
Business Development & Strategic Activation Consulting: Heart + Mind Strategies
Over the course of our multi-year partnership—leveraging approaches rooted in similar philosophies—Haller Strategies and Heart + Mind Strategies most recently teamed up to develop customer-centric, insight-led strategic imperatives to drive membership growth for a trade association and new product development for a media company.
Adjunct Professor of Media Entrepreneurship: AU
Rebecca teaches an undergraduate seminar applying academic research about business, technology and product development to the challenges and opportunities facing journalism and other information businesses.
Key issues covered in the course include: evolving revenue models for new and existing organizations; developing, prototyping, testing and assessing the viability of product ideas; researching competitive landscapes; creating and testing basic business plans; and pitching a media business proposal to potential funders.